WHO ARE WE?Meet the Lead Team
WHO ARE WE?
The Athlete Factory is a high level fitness & sports performance company. We use the knowledge of our highly qualified founders and coaches to deliver exceptional training in a world class facility, through our AF Training app and coaching. We want to share our knowledge with all our clients from the total beginner to the elite athlete . We want to transform the way you train so you get the results you desire. Our founding coaches have worked with some of the world’s best sporting teams and individuals and have used that experience to develop a training methodology that can be used by anyone who is serious about their health, fitness and sport. Every coach at the Athlete Factory will be highly qualified, been through the AF methodology and guided by our leading coaches so all our members know they are getting the best quality knowledge, coaching and care.
WHY TRAIN WITH US?
The Athlete Factory is bringing the same philosophy we use with leading teams to the members of our facilities. That is coaching, attitude, support and programming that gets results, whether you are simply looking to improve your fitness or reach the elite level in your chosen field. Every member will have a training programme designed to their goals, which is built on the AF app so we can monitor, connect and track our members training. We build every programme through the methodology developed by our coaches and aligned to your goals. Every coach at AF is highly qualified with a S&C degree or have worked with professional teams & individuals. There is simply not a better facility and collection of coaches in the UK.
THE CHESTER FACILITY LEAD TEAM
Founder and Director Phil Greening has a wealth of experience in elite sport. As a player he represented England and the British & Irish Lions. As part of his Athlete Factory role he consults with the US Olympic Committee and USA Rugby. Phil’s experience in elite sports and the USA sporting environment helped create the Athlete Factory in 2014. Phil’s vision for the Athlete Factory is to transform where and how people train. To give people the insight knowledge and techniques learnt from elite sport to help them reach their goals no matter if you are an absolute beginner to the elite. Phil’s wide contacts in the elite sporting landscape gives him the insights and connections to help shape the Athlete Factory philosophy and develop AF coaches which in turn is given to its members.. Phil’s experience on the field is backed by a suite of qualifications including Combat Conditioning, Level 1 NLP, ASCA Level 2 accreditation in Strength & Conditioning and a Practical Sports Nutrition Certificate. An active member of UKSCA & NSCA (USA), he is now following his passion for nutrition by embarking on various courses in sports and plant based nutrition and a Professional Doctorate in Elite Performance.
Matt is the General Manager here at The Athlete Factory and your first point of call if you need any help with your membership or any issues in the gym. Matt brings with him a wealth of experience in the gym industry having worked in a number of different gyms in London. Having moved up to the Chester area Matt spends his time when he is not in the Athlete Factory training in Brazilian Ju Jitsu, enjoying being out of the big city and supporting both Saracens and Watford Football club.
Matt is in the gym every weekday from 9:30 am till 6:30pm if you every need anything or just want to chat feel free to email him on: firstname.lastname@example.org
Better known as “Woody”, he has worked in the fitness industry for over a decade and is considered a top level strength and conditioning coach having trained elite athletes around the globe. Woody has worked with many athletes in their respected fields: including Rugby, Muay Thai, boxing, K-1, MMA and bodybuilding; many of these winning significant competitions and highly acclaimed medals. He has developed leading combat sports training programs, which have been utilised by some of the world’s most elite fighters having competed at the highest level in promotions including: UFC, Bellator, BAMMA, ONE FC and Glory Kickboxing to name just a few, he also accompanied the Azerbaijan Olympic Wrestling Squad in Rio, helping them through their final preparations for the 2016 Games. Before switching to The Athlete Factory woody was at the world renowned top MMA facility – Tiger Muay Thai and MMA in Phuket, Thailand. Woody was the head of S&C, overseeing the fitness program and the sponsored athletes. This entailed preparing the athletes in all aspects of strength and conditioning for fights throughout the year. Woody is available for 1 on 1 training with committed individuals who want results. * Limited Availability
Craig is a former Wasps, Wales, British & Irish Lions and World Rugby head of high performance. Craig is one of the most respected coaches the world-over with many strength and conditioning coaches seeking his mentorship; he has won a multitude of trophies and accolades with every team he has coached, a testament to his world-class methodology and coaching. Along with a premier reputation and qualifications in strength and conditioning, Craig also has high level accreditation’s in Yoga and a PhD in Nutrition. Craig will use that experience in his role as head of performance at the Athlete Factory, over seeing the programming and education at the facilities.
THE AF COACHING TEAM
Josh played football at a professional and semi-professional level before moving into the fitness industry and has since amassed over a decade as a trainer and a biomechanics coach. He has worked with and consulted for professional football clubs and professional golfers improving movement, performance, managing lower back pain and preventing injuries. His qualifications in biomechanics, sports science, sports massage, nutrition and advanced exercise prescription make him able to deliver a unique package specialising in golf. He is the founder of Mechanical Advantage Golf (www.mechadvgolf.com) and has a system to identify and correct dysfunction in a golfer’s intrinsic biomechanics allowing the player to improve performance quickly and dramatically, as well as preventing injury. He is a passionate coach and through his blog is trying to educate golfers how to train and prepare better.
Matt has been in the fitness industry now for over 5 years full time as a Personal trainer and is proven body transformation specialist. He has worked with many clients from diverse backgrounds from fat loss transformations to sports performance and muscle and strength building with his clients. Matt hold a Level 3 REPS Advanced Personal Training diploma and keeps his knowledge up to date by attending various workshops and certifications in Strength & conditioning, group training, nutrition and sports performance. Matt plays high level rugby in his free time when he isn’t running after his young son. Matt is available for 1 on 1 and Small Group training.
Emma is qualified in sports massage and personal training and has worked in both areas professionally for 3 years. As a personal trainer and sports massage therapist she has worked with companies and professional teams. Emma has competed as a sprinter at both junior and intermediate age groups and she is now currently studying for a degree in Sports Science at Chester University, with her focus being strength and conditioning.
Emma has developed a philosophy, upholding the belief that personal training is about teaching and informing rather than just being a motivator. She believes that her clients will gain the knowledge they need to achieve their health and fitness goals.
Emma is available for 1-1 training and Sports Therapy
Poppy is immensely passionate about health and fitness. She is advancing her nutrition qualifications by doing a BSC in Nutrition at Leeds University with an ultimate aim to be a a lead sports nutritionist. Combined with her personal training qualifications, Poppy has a big interest in optimising performance and fitness through individualised training programmes and tailored nutrition. Poppy believes that a combined approach will maximise performance for devoted athletes and lead to longer term health benefits and fitness. Poppy will be leading the AF Nutrition at the facility. Poppy is available for 1-1 training and nutrition advice.
Jon is a former professional Footballer, for numerous teams including Forest green rovers, Crewe Alexander and Chester FC to name but a few. He has had the opportunity to train amongst some of footballs elite, and had the pleasure to learn from some of footballs best S&C coaches. He has now taken his passion for health, fitness and mental health into personal training, where he believes it is important to not only train the athlete, but also the person. He strives to help people achieve their goals, and takes pleasure in people pushing themselves further than they first thought they could. Jon is avalible for 1 to1 and small group training.
Leanne would describe herself as the average modern mum; three kids, a husband who works away and a timetable of weekend sports clubs. Even modern mums need a hobby and Leanne likes to spend her time running. Lots. Short distances have quickly become marathons, with strength and personal training becoming a real passion. Professionally, Leanne is a level 3 qualified PT & is TRX certified. She has trained under our Head of Physical Performance Ryan Gibney and attends numerous nutrition workshops. Leanne is passionate about working with clients who either want to set goals or who simply want to feel like ‘themselves’ again. Leanne combines her knowledge, skills and understanding of fitness and nutrition to deliver practical programs based on proven results. Leanne is available for 1-1 and small group training sessions.
Elly has competed as a bikini fitness athlete since 2014, reaching the national championships, and the British finals numerous of times. Elly’s dedication to the competitive sport has enabled her to compete across several different countries, at the likes of the Arnold classics in Madrid and Barcelona. She now competes within the IFBB professional qualifier federation and has recently returned from Romania and Italy securing both 2nd and 3rd place. Elly studied a bachelor’s degree in sport science, gaining her levels 2, 3, and 4 personal training qualification, with GP exercise referral. Elly is a full time personal trainer and lifestyle coach, running her own extremely successful bootcamp classes in Chester. Along with her full-time job, Elly is also a stage posing coach for bikini fitness athletes, who has been trained by UK’s first female bikini fitness Olympia athlete Michelle Brannon since 2013. Elly has had a very successful competitive background and has been a Scitec nutrition sponsored athlete since 2016. Her success in her sport has enabled her to appear in the likes of Flex magazine, demonstrating her hard work and dedication for her sport and profession. Elly is working hard to gain her professional title within bikini fitness industry, in hope to one day be able to compete on the Olympia stage in Las Vegas, amongst the best bikini fitness athletes in the world. Elly is avalible for 1 to 1 training.