WHO ARE WE?Meet the Lead Team
WHO ARE WE?
The Athlete Factory is a high level fitness & sports performance company. We use the knowledge of our highly qualified founders and coaches to deliver exceptional training in a world class facility, through our AF Training app and coaching. We want to share our knowledge with all our clients from the total beginner to the elite athlete . We want to transform the way you train so you get the results you desire. Our founding coaches have worked with some of the world’s best sporting teams and individuals and have used that experience to develop a training methodology that can be used by anyone who is serious about their health, fitness and sport. Every coach at the Athlete Factory will be highly qualified, been through the AF methodology and guided by our leading coaches so all our members know they are getting the best quality knowledge, coaching and care.
WHY TRAIN WITH US?
The Athlete Factory is bringing the same philosophy we use with leading teams to the members of our facilities. That is coaching, attitude, support and programming that gets results, whether you are simply looking to improve your fitness or reach the elite level in your chosen field. Every member will have a training programme designed to their goals, which is built on the AF app so we can monitor, connect and track our members training. We build every programme through the methodology developed by our coaches and aligned to your goals. Every coach at AF is highly qualified with a S&C degree or have worked with professional teams & individuals. There is simply not a better facility and collection of coaches in the UK.
THE CHESTER FACILITY LEAD TEAM
Founder and Director Phil Greening has a wealth of experience in elite sport. As a player he represented England and the British & Irish Lions. As part of his Athlete Factory role he consults with the US Olympic Committee and USA Rugby. Phil’s experience in elite sports and the USA sporting environment helped create the Athlete Factory in 2014. Phil’s vision for the Athlete Factory is to transform where and how people train. To give people the insight knowledge and techniques learnt from elite sport to help them reach their goals no matter if you are an absolute beginner to the elite. Phil’s wide contacts in the elite sporting landscape gives him the insights and connections to help shape the Athlete Factory philosophy and develop AF coaches which in turn is given to its members.. Phil’s experience on the field is backed by a suite of qualifications including Combat Conditioning, Level 1 NLP, ASCA Level 2 accreditation in Strength & Conditioning and a Practical Sports Nutrition Certificate. An active member of UKSCA & NSCA (USA), he is now following his passion for nutrition by embarking on various courses in sports and plant based nutrition and a Professional Doctorate in Elite Performance.
Craig is a former Wasps, Wales, British & Irish Lions and World Rugby head of high performance. Craig is one of the most respected coaches the world-over with many strength and conditioning coaches seeking his mentorship; he has won a multitude of trophies and accolades with every team he has coached, a testament to his world-class methodology and coaching. Along with a premier reputation and qualifications in strength and conditioning, Craig also has high level accreditation’s in Yoga and a PhD in Nutrition. Craig will use that experience in his role as head of performance at the Athlete Factory, over seeing the programming and education at the facilities.
Better known as “Woody”, he has worked in the fitness industry for over a decade and is considered a top level strength and conditioning coach having trained elite athletes around the globe. Woody has worked with many athletes in their respected fields: including Rugby, Muay Thai, boxing, K-1, MMA and bodybuilding; many of these winning significant competitions and highly acclaimed medals. He has developed leading combat sports training programs, which have been utilised by some of the world’s most elite fighters having competed at the highest level in promotions including: UFC, Bellator, BAMMA, ONE FC and Glory Kickboxing to name just a few, he also accompanied the Azerbaijan Olympic Wrestling Squad in Rio, helping them through their final preparations for the 2016 Games. Before switching to The Athlete Factory woody was at the world renowned top MMA facility – Tiger Muay Thai and MMA in Phuket, Thailand. Woody was the head of S&C, overseeing the fitness program and the sponsored athletes. This entailed preparing the athletes in all aspects of strength and conditioning for fights throughout the year. Woody is available for 1 on 1 training with committed individuals who want results. * Limited Availability
Jesse has a wealth of experience both in rugby as a player and coach and in education. He is perfect to head up the exciting and first of its kind – AF Academy. Jesse played for Wasps and North Harbour and in the 1999 RWC for the USA Eagles. Post playing career Jesse went into education as a PE teacher before ending up at Harrow School as Director of Sport and Director for Rugby for a decade. He is a professional RFU level 4 coach with over 15 years in coaching both youth and adult rugby. He has a passion and talent for spotting and developing players. This talent has seen him unearth some of Englands best players like the Billy Vunipola, Maro Itoje, Joe Simpson to name a few. His passion and vision to help establish the AF Academy and its holistic approach to developing the person along side the athlete has been the driving force behind the creation of the Academy. Jesse has an degree in Physical Education & Education MSc in Pedagogy He is currently study PhD in Professional Studies
THE AF COACHING TEAM
Josh played football at a professional and semi-professional level before moving into the fitness industry and has since amassed over a decade as a trainer and a biomechanics coach. He has worked with and consulted for professional football clubs and professional golfers improving movement, performance, managing lower back pain and preventing injuries. His qualifications in biomechanics, sports science, sports massage, nutrition and advanced exercise prescription make him able to deliver a unique package specialising in golf. He is the founder of Mechanical Advantage Golf (www.mechadvgolf.com) and has a system to identify and correct dysfunction in a golfer’s intrinsic biomechanics allowing the player to improve performance quickly and dramatically, as well as preventing injury. He is a passionate coach and through his blog is trying to educate golfers how to train and prepare better.
Matt has been in the fitness industry now for over 5 years full time as a Personal trainer and is proven body transformation specialist. He has worked with many clients from diverse backgrounds from fat loss transformations to sports performance and muscle and strength building with his clients. Matt hold a Level 3 REPS Advanced Personal Training diploma and keeps his knowledge up to date by attending various workshops and certifications in Strength & conditioning, group training, nutrition and sports performance. Matt plays high level rugby in his free time when he isn’t running after his young son. Matt is available for 1 on 1 and Small Group training.
Emma is qualified in sports massage and personal training and has worked in both areas professionally for 3 years. As a personal trainer and sports massage therapist she has worked with companies and professional teams. Emma has competed as a sprinter at both junior and intermediate age groups and she is now currently studying for a degree in Sports Science at Chester University, with her focus being strength and conditioning.
Emma has developed a philosophy, upholding the belief that personal training is about teaching and informing rather than just being a motivator. She believes that her clients will gain the knowledge they need to achieve their health and fitness goals.
Emma is available for 1-1 training and Sports Therapy
Poppy is immensely passionate about health and fitness. She is advancing her nutrition qualifications by doing a BSC in Nutrition at Leeds University with an ultimate aim to be a a lead sports nutritionist. Combined with her personal training qualifications, Poppy has a big interest in optimising performance and fitness through individualised training programmes and tailored nutrition. Poppy believes that a combined approach will maximise performance for devoted athletes and lead to longer term health benefits and fitness. Poppy will be leading the AF Nutrition at the facility. Poppy is available for 1-1 training and nutrition advice.