WHO ARE WE?

Meet the Lead Team
 

WHO ARE WE?

The Athlete Factory is a high level fitness & sports performance company. We use the knowledge of our highly qualified founders and coaches to deliver exceptional training in a world class facility, through our AF Training app and coaching. We want to share our knowledge with all our clients from the total beginner to the elite athlete . We want to transform the way you train so you get the results you desire. Our founding coaches have worked with some of the world’s best sporting teams and individuals and have used that experience to develop a training methodology that can be used by anyone who is serious about their health, fitness and sport. Every coach at the Athlete Factory will be highly qualified, been through the AF methodology and guided by our leading coaches so all our members know they are getting the best quality knowledge, coaching and care.

WHY TRAIN WITH US?

The Athlete Factory is bringing the same philosophy we use with leading teams to the members of our facilities. That is coaching, attitude, support and programming that gets results, whether you are simply looking to improve your fitness or reach the elite level in your chosen field. Every member will have a training programme designed to their goals, which is built on the AF app so we can monitor, connect and track our members training. We build every programme through the methodology developed by our coaches and aligned to your goals. Every coach at AF is highly qualified with a S&C degree or have worked with professional teams & individuals. There is simply not a better facility and collection of coaches in the UK.
 

THE CHESTER FACILITY  LEAD TEAM

PHIL GREENING

Founder and Director Phil Greening has a wealth of experience in elite sport. As a player he represented England and the British & Irish Lions. As part of his Athlete Factory role he consults with the US Olympic Committee and USA Rugby. Phil’s experience in elite sports and the USA sporting environment helped create the Athlete Factory in 2014. Phil’s vision for the Athlete Factory is to transform where and how people train. To give people the insight knowledge and techniques learnt from elite sport to help them reach their goals no matter if you are an absolute beginner to the elite. Phil’s wide contacts in the elite sporting landscape gives him the insights and connections to help shape the Athlete Factory philosophy and develop AF coaches which in turn is given to its members.. Phil’s experience on the field is backed by a suite of qualifications including Combat Conditioning, Level 1 NLP, ASCA Level 2 accreditation in Strength & Conditioning and a Practical Sports Nutrition Certificate. An active member of UKSCA & NSCA (USA), he is now following his passion for nutrition by embarking on various courses in sports and plant based nutrition and a Professional Doctorate in Elite Performance.

CRAIG WHITE

Craig is a former Wasps, Wales, British & Irish Lions and World Rugby head of high performance. Craig is one of the most respected coaches the world-over with many strength and conditioning coaches seeking his mentorship; he has won a multitude of trophies and accolades with every team he has coached, a testament to his world-class methodology and coaching. Along with a premier reputation and qualifications in strength and conditioning, Craig also has high level accreditation’s in Yoga and a PhD in Nutrition. Craig will use that experience in his role as head of performance at the Athlete Factory, over seeing the programming and education at the facilities.

RYAN GIBNEY

Ryan has worked with elite teams and athletes ranging from a wide range of sports and backgrounds such as Warrington Wolves in Rugby League as an First Team S&C coach moving then to Rugby Union as Head of Strength & Conditioning then more recently High Performance Manager for Georgia rugby union. Ryan has also consulted with many of the world’s leading rugby union 7’s and XV a side squads as well as rugby league teams domestically and from around the world. He has also developed other professional and amateur athletes ranging from boxing to hockey from Amateur to Commonwealth and Olympic Athletes and been mentored and interned with some of the world’s leading coaches in human physical performance. He brings with him a BSc (Hons) Strength and Conditioning degree and an impressive over sixteen years hands-on experience. He holds the world-renowned Westside Barbell Certification, a leading concept in Elite powerlifting, NFL and contemporary world class sport, with a showcase of accreditations in fitness, nutrition and strength and conditioning from – and not limited to – UKSCA, NSCA, CPPS (Joe Defranco & Jim Smith) BioForce (Joel Jameson) NASM and Precision Nutrition. Ryan is available for team sports high performance / S&C consultancy and Exclusive 1 to 1 and small group, goal / sports specific PT for highly motivated committed individuals only * limited places available

ANDREW WOOD

Better known as “Woody”, he has worked in the fitness industry for over a decade and is considered a top level strength and conditioning coach having trained elite athletes around the globe. Woody has worked with many athletes in their respected fields: including Rugby, Muay Thai, boxing, K-1, MMA and bodybuilding; many of these winning significant competitions and highly acclaimed medals. He has developed leading combat sports training programs, which have been utilised by some of the world’s most elite fighters having competed at the highest level in promotions including: UFC, Bellator, BAMMA, ONE FC and Glory Kickboxing to name just a few, he also accompanied the Azerbaijan Olympic Wrestling Squad in Rio, helping them through their final preparations for the 2016 Games. Before switching to The Athlete Factory woody was at the world renowned top MMA facility – Tiger Muay Thai and MMA in Phuket, Thailand. Woody was the head of S&C, overseeing the fitness program and the sponsored athletes. This entailed preparing the athletes in all aspects of strength and conditioning for fights throughout the year. Woody is available for 1 on 1 training with committed individuals who want results. * Limited Availability

OLLIE JENNER

Ollie Jenner is a Sports Therapist and S&C coach. Ollie has a over a decade of experience treating and coaching a broad spectrum of athletes ranging from Professional Cycling teams to World Cup winning Rugby players, Olympic Gold Medal Rowers, Commonwealth Games Gold Medallists and Celebrities with huge demands on their time. He has always been passionate about Elite Sport and Human performance. Initially as an Ironman Triathlete where he represented Great Britain and raced internationally in Ironman Races & Ski Touring through to Coaching Triathlon, Cycling and Running. As well as Sports Massage and Soft Tissue Therapy for performance optimisation Ollie offers a range of remedial treatment modalities to help ease any injuries you may be suffering from including Medical Acupuncture, Myofascial Release, Instrument Assisted Massage and Kinesio Taping Techniques. Ollie with his background in Iron man is also running our Watt Bike classes offering his wealth of experience to the exciting, energetic classes. Ollie is available for 1 on 1 training and sports therapy treatments

JESSSE COULSON

Jesse has a wealth of experience both in rugby as a player and coach and in education. He is perfect to head up the exciting and first of its kind – AF Academy. Jesse played for Wasps and North Harbour and in the 1999 RWC for the USA Eagles. Post playing career Jesse went into education as a PE teacher before ending up at Harrow School as Director of Sport and Director for Rugby for a decade. He is a professional RFU level 4 coach with over 15 years in coaching both youth and adult rugby. He has a passion and talent for spotting and developing players. This talent has seen him unearth some of Englands best players like the Billy Vunipola, Maro Itoje, Joe Simpson to name a few. His passion and vision to help establish the AF Academy and its holistic approach to developing the person along side the athlete has been the driving force behind the creation of the Academy. Jesse has an degree in Physical Education & Education MSc in Pedagogy He is currently study PhD in Professional Studies

THE AF COACHING TEAM

CHRIS WANFORD

Chris completed his undergraduate degree in Sport and Exercise Science in 2015 and continued at Chester to attain a Masters Degree in Strength and Conditioning. Chris has also recently returned from a Sports Performance Internship at Michigan State University with Spartan Performance. During the internship he trained a variety of teams and athletes of different ages and ability levels from middle school to collegiate. Chris has accumulated 5 years of experience as a strength and conditioning coach and personal trainer. He was the lead strength coach for Aspire Fitness Consultants, University of Chester Netball and interned as a strength and conditioning coach with the Warrington Wolves RLFC during his time at university. Chris is available for 1 on 1 training.

ASH MURPHY

Ash first started working in the fitness industry in London, where he had the pleasure of working under Daley Thompson the GB Olympic legend. Through working with someone as well-known as Daley, this gave him the opportunity to train other professional athletes. 

Since gaining this experience, he has been able to learn  from different coaches and trainers on how to train for specific sports, and how to improv on skill sets specified for the athlete. 

Ash loves being able to help people achieve their goals, and always strive to get the best out of his clients. He is highly qualified and specialises in body transformation and also leads the AF She Fi classes.
Ash is available for 1 on 1 training.

JOSH FORD

Josh Ford is a Specialist biomechanics coach as well a strength and conditioning coach. He has worked in the fitness industry since 2006 and has worked with and consulted for professional football clubs, professional and amateur golfers as well as the general public. His interests lie in improving performance through better movement, increased strength and speed. He also helps people through intrinsic biomechanical screening and sports massage therapy who have lower back pain, move better and suffer less. Josh is available for 1 on 1 training

MERFYN MCCLOUD

Merfyn has over a decade of experience in the fitness industry working with elite athletes, servicemen and as a PT. He is a TRX master trainer, kettlebell qualified and specialises in body transformations. He himself enters events such as tough muddier and enjoys training people for such endurance events. He is passionate about helping clients reach their full potential whether they are a complete beginner to a professional athlete
Merfyn is available for 1 on 1 training

POPPY HAWE

Poppy is immensely passionate about health and fitness. She is advancing her nutrition qualifications by doing a BSC in Nutrition at Leeds University with an ultimate aim to be a a lead sports nutritionist. Combined with her personal training qualifications, Poppy has a big interest in optimising performance and fitness through individualised training programmes and tailored nutrition. Poppy believes that a combined approach will maximise performance for devoted athletes and lead to longer term health benefits and fitness. Poppy will be leading the AF Nutrition at the facility.  Poppy is available for 1-1 training and nutrition advice.

EMMA BASTEN

Emma is qualified in sports massage and personal training and has worked in both areas professionally for 3 years. As a personal trainer and sports massage therapist she has worked with companies and professional teams. Emma has competed as a sprinter at both junior and intermediate age groups and she is now currently studying for a degree in Sports Science at Chester University, with her focus being strength and conditioning.
Emma has developed a philosophy, upholding the belief that personal training is about teaching and informing rather than just being a motivator. She believes that her clients will gain the knowledge they need to achieve their health and fitness goals.
Emma is available for 1-1 training and Sports Therapy

Train with the best at The Athlete Factory Chester #TAKETHENEXTSTEP

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